Cookie Policy

We use both our own cookies and third party cookies to improve our services. If you decide to continue the navigation we consider that you accept their use.

This cookie policy has the specific purpose of illustrating the types, methods of use, and to provide information about the actions to reject or delete the cookies on the website, if desired.

a. What are cookies and how do we use cookies?

Cookies are text files used on the Internet for automatic authentication, navigation tracking or to store specific information provided by users accessing the server, like favorite websites, e-commerce, or shopping carts.

More in detail, they are short text strings sent by a server to a web client (usually a browser) and from the client back to the server (unchanged) every time the client is at the same section of the same web domain. The term "cookie" - literally "biscuit" - comes from the term magic cookie (magic biscuit), a well known concept in the UNIX environment, which has inspired both the idea and the name of the HTTP cookies.

Each domain, or any part of it, may set-up browser cookies. Since a typical Internet page, like, for example, an online newspaper, contains objects coming from many different domains and each of them may use cookies, it is usual to store hundreds of cookies in a browser.

By default, in most web browsers cookies are automatically accepted.

The alpinstilehotel.it websites uses or may use, even in combination with each other, the following types of cookies, divided according to the classification proposed in Opinion 04/2012 on Cookie Consent Exemption issued by the “ARTICLE 29 DATA PROTECTION WORKING PARTY” (available at this link).

• "Session" cookies are stored on a user’s computer for purely technical and functional issues, to enable the transmission of session identifiers required by a safe and efficient site browsing; they are automatically erased at the end of the "session" (hence the name) by closing the browser. These types of cookies avoid the use of other technologies that could compromise the privacy of the users.
• "Persistent" cookies remain stored on your computer hard disk until they expire or until the users / visitors erase them. Thanks to persistent cookies visitors who access the site (or any other users who use the same computer) are automatically recognized at every visit. Persistent cookies allow many functions of interest for surfers (such as the use of the browsing language or shopping cart contents in e-commerce applications. However, persistent cookies can also be used for promotional purposes or, on the other hand for malicious purposes. Visitors can set their computer's browser so that it accepts / rejects all cookies or to signal an alert whenever a cookie is offered, in order to assess whether to accept it. The user is able, however, to modify the default configuration and to disable cookies (i.e., to block them definitively), by selecting a higher security level.

These two types of cookies (the session and persistent ones) can themselves be:

• "owned" when they are directly managed by the owner and /or website administrator
• "third party" when cookies are generated and managed by a third service, which is hosted by the website visited.

b. How do cookies work and how can you delete cookies?

• The use of cookies and options to limit or block cookies can be set up by changing the settings of the Internet browser used.
• You can also visit the English website www.aboutcookies.org to get information on how to manage / delete cookies based on the type of browser used.

To remove cookies from the Internet browser of your smartphone / tablet, you should refer to the user manual of the device.

c. Cookies list present on the websites of alpinstilehotel.it:

In the table below you find the web sites hosted with corresponding cookies.

Cookies can be divided into session cookies, persistent cookies or third part cookies. The last group falls under the direct and exclusive responsibility of the same manager and is divided into the following main categories:

• Analitycs. They are cookies used for collecting and analyzing statistical information about accesses / visits to the website. In some cases, along with other information like login credentials (your e-mail address and password) they can be used to profile a user (storing personal habits, visited pages, downloaded content, type of interactions performed, etc.).
• Widgets. This category includes all graphic components of a user interface of a program, with the purpose of helping the user to interact with the program itself. Widgets, Facebook, Google +, Twitter Cookies are an example. More information about Privacy and their use is available directly on the respective websites.
• Advertising. Cookies used for advertising fall into this category. Google and Tradedoubler are examples of this. More information about Privacy and their use are available directly on the respective websites
• Web beacons. This category includes snippets of codes that allow a website to transfer or collect information through the request for a graphic image. Websites can use them for different purposes, such as analysis of the use of Websites, control and reporting on advertising and customization of advertising and content

Information about Third Party Cookies

d. How to use Flash Cookies

The website can use Adobe Flash Player in order to offer some multimedia content. On most computers the program is installed by default.
In case you are using some of these contents, Google Analytics stores additional data on the computer, also known as Flash cookies (or Local Share Object) by which the manager is able to know the total number of times you open a certain audio / video file, the number of people using it till the end, and how many people close it before the end.
The Adobe website provides information on how to remove or disable Flash cookies (see http://www.adobe.com/products/flashplayer/security).

We remind you that limiting and / or eliminating the use of this type of flash cookies can affect the functions of applications based on Flash technology.

Adwords remarketing tool

The website uses Google Adwords remarketing tool. This tool allows us to publish ads based on users of our Website.

For this reason, some sites call a code called "Remarketing code". This code allows the reading and the configuration of the browser cookies to select what kind of ads you will see, depending on the data of the Web site you visit, such as the selected navigation path, the pages that you have actually visited or the actions performed inside those pages.

Remarketing lists thus created are stored in a database server of Google in which you retain all cookie IDs associated with each list or interest category. Information obtained allows the identification of only the browser, since from this information Google is not able to identify the user.

More information about the remarketing tool is available at this link:

https://support.google.com/adwordspolicy/answer/143465?hl=it&ref_topic=3123080&rd=1

You can disable, partially or completely, the use of cookies by visiting the Google Adwords pages

https://www.google.it/ads/preferences
https://www.google.it/settings/ads/onweb

Operate optimized landingpages

Beside our website we do also operate optimized landingpages. To process your request, reservation, order, activation, registration or the transmission of other contact forms on our website as well as to save and store your data we use cloud services, CRM systems and software provided by ADDITIVE s.n.c., 39011 Lana (BZ), Italy (“ADDITIVE”). Through the use of these services and systems your data will be processed and stored, at least in part, also outside of the EU or the EEC. The adequate level of data protection is based on an adequacy decision taken by the European Commission (“Privacy Shield”) or on data processing agreements with the respective company.
Our landingpages use Google Analytics, a web analytics service provided by Google Inc. (“Google”). For this functions cookies are used to analyse the use of the website. The information generated through the use of these cookies is transmitted to and stored by Google on its servers. If you do not wish to accept these cookies you can change the settings of your browser in order to prevent the saving of cookies or to get a notification anytime cookies are used, so you will be able to allow cookies in individual cases.
Your IP address is collected but immediately anonymised (for example by deleting the last 8 bits). As a result the geolocation data is less accurate.
The connection to the web analytics service provider Google is based on an adequacy decision taken by the European Commission (“Privacy Shield” in case of the USA).
You can prevent the saving of cookies by changing the respective settings of your browser software. You can also prevent data collection connected to your use of our online services through cookies and the processing of this data by Google, by installing the browser-plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
Our landingpages also use functions provided by ADDITIVE for the multi-channel monitoring of the use of our websites as well as marketing and distribution strategies like landingpages, newsletter and social media presence.
ADDITIVE has an insight into data gathered through Google Analytics. This data will be used only to analyse the use of our websites and to evaluate our marketing and distribution strategies.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit f (legitimate interests) of the GDPR.
Our objective in accordance with the GDPR (legitimate interests) is the improvement of our products and services and our web presence through the analysis of the use of our website as well as marketing and distribution strategies.
Our landingpages also use remarketing functions provided by Google Inc. (“Google”) and by Facebook Inc. (“Facebook”). Therefore, Facebook and Google will know that you have visited our website. This way visitors of our website and of our landingpages will find ads adapted to their interests on Google’s advertising platforms and on the social media platforms Facebook and Instagram.
The data processing takes place in accordance with the requirements of art. 6 para. 1 lit a (consent) of the GDPR.
When you visit our landingpages a banner will inform you about the use of cookies for remarketing functions. If you continue using the website or click on the respective button you consent to the use of cookies. You can deny your consent anytime, by visiting the page containing the cookie information and denying the use in the banner that will be displayed.